Sniffing Out Fraud: The Future of AI in Investigations with Marci De Vries
Published November 12, 2025
Listen & Subscribe
About This Episode
In this limited series of Risk Management: Brick by Brick, host Jason Reichl sits down with Marci De Vries, CEO of Fraud Sniffr, for Episode 4 of ‘Documentation & Organization’ for a fascinating conversation about the intersection of social media, AI, and insurance fraud investigations. As a serial entrepreneur and investigative expert, Marci shares how her company ties investigative data to tangible reductions in claims awards and timelines, turning investigation from a "waste of money" into a clear ROI. Discover how fraudsters are becoming more "analog" to avoid digital detection, why generative AI cannot be trusted for official reports but is invaluable as an investigative tool, and the alarming rise of social media communities that coach people on how to get bigger settlements. Learn why ethical investigators must remain neutral and what advice Marci gives her clients for positioning themselves for the next set of fraud—investigate everyone. To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.
Enjoying the show?
Subscribe to get new episodes delivered straight to your favorite podcast app.